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The Sweet'n Lowdown

Making an appealing app design

By KMBZ Radio Pokemon Go has captivated America’s attention, but why? Why do some apps fascinate, while others fail? Every app, no matter what it does, needs to look good. Project Manager Jill Rogge, with the local app development company PocketCake,...
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Six Ways To Speed Up Your Mobile App Development Timeline

By Dan Adika CEOs of startups that develop mobile apps are very much familiar with the constant struggle between speed and quality. In mobile app development, the infamously longer development cycles, as compared to traditional web applications, are problematic...
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The Explanation Behind The High Costs Of App Development

By Gregory Raiz Why is app development so expensive? I get this question a lot, and it often comes from a shell-shocked CEO or CIO who discovers his five-figure-budget project ends up being six or even seven figures. That’s crazy. Why is app development...
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Custom Apps: Are they Right for Your Organization?

By Andrew LeCates The anytime, anywhere nature of the mobile workforce has changed how organizations share information, communicate and collaborate. Apps are being embraced as tools to create greater efficiencies and improve productivity. These days,...
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Mobile Apps Becoming More Popular with Small Businesses

Will mobile apps that are cheaper and easier to develop convince more small businesses to have them? Not necessarily, according to a new survey by Clutch, the leading app development research firm. While nearly 50% of small businesses indicate they plan...
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Your App is Your Greatest Brand Ambassador

By Christopher Willis As the mobile experience rapidly evolves, brands are folding apps into broader digital strategies including the web, in-car experiences, TVs and wearables. Companies that want to compete in this new “digital experience”...
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