Need An App?
If your company sells products or services, a mobile app is likely to increase your revenue as well. By the end of 2014, more Americans will access the internet via a mobile device than a laptop or desktop. A mobile app gives your customers the mobility they need.
At PocketCake, we will think of creative ways to capture your existing or potential customers’ attention, promoting your business, enhancing your offerings, enticing people to buy and making life easier for your customer. You reap the results. The profusion of personal mobile devices has changed consumers’ expectations about access to information. We expect to be able to find details on products anytime, anywhere. And we are as likely to get that information from some sort of social network as we are to go directly to a company’s website. This is a challenge for businesses that are used to controlling the flow of information about their products — but it’s also an opportunity PocketCake could help your business conquer.
Customer engagement is a very large priority. The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information. When done right by PocketCake, you can turn those engaged customers into revenue generating ones. Take, for instance, Kraft’s iFood Assistant. The application offers over 2,000 recipes, many of them using Kraft products with shopping lists, interactive deals and coupon features to incentivize shoppers. The app also includes social sharing capabilities, allowing consumers to share recipes with friends on social networks.
Finally, customer service and support make your company a leap above the rest. PocketCake has a way of making it simpler and more efficient for your customers to get in touch with your company, offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.
Defining Content Marketing
Our definition of content marketing at PocketCake is as such: “content marketing uses such tools as press releases, blogs, advertising, video and social networking to flood the media marketplace until your business rises to the top and your competition sinks to the bottom.” Content marketing is how you go about communicating compelling information about your company to people who already use your products and services as well as those who don’t but might be inclined to do so.
A press release or blog can address such questions as: What sets you apart from your competition? Why do customers keep coming back to your brand? Why should someone who’s not familiar with your business on a firsthand basis buy your products or services? What milestones have your business eclipsed? Social networking, on the other hand, can offer answers to such questions as: What is the day-to-day life like at your place of business? Is it always business as usual or does your motto subscribe to the belief that all work and no play is a dull ploy?
At PocketCake, we’re here to handle all your content marketing needs, from writing and distributing insightful and in-depth blogs and press releases (our staff includes award-winning journalists) to gaining and sustaining a strong following for your company via social networking to using the latest trends in digital marketing to keep your brand fathoms ahead of the competition. You see, at PocketCake, you can have your cake – and promote it, too.
How About Them Apps?
A Bite of PocketCake
PocketCake is the next generation mobile app development company. We develop apps to meet and exceed all your business and personal needs.
We create custom mobile apps for both iOS and Android devices. PocketCake apps are unique and specific to your needs.
PocketCake employs a staff of professional marketers, writers, designers, programmers, web administrators and IT personnel.
PocketCake's staff stays on the cutting edge of technology. Our team of graphic artists and programmers has pioneered advanced weaponry simulators for the U.S. military, 3D animations for NFL Films and groundbreaking mobile game features.
PocketCake is mindful of the challenges facing business owners today. The founders of PocketCake have nearly 65 years of experience starting, expanding and managing successful businesses.
All app development is done in-house. Nothing is outsourced.