Archives for Feb,2015

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21 Questions to Answer Before You Start that Mobile App

By Justin Dombroski You have an idea for a mobile app that will help extend your business and reach out to new and existing customers. Great! But before you send a development team to work on it, you’ll want to make sure you’ve answered these 21 questions:...
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Five Elements of a Killer Mobile App

By Ben Kerschberg More than 780 million people use mobile devices exclusively. This means they don’t own a laptop or desk computer. These 780 million users are your customers, partners, business stakeholders, suppliers, and other business associates....
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Using Smartphones and Apps to Enhance Loyalty Programs

By John Grossmann Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of loyalty marketing campaigns. But a new day is dawning....
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