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The Sweet'n Lowdown

Embrace mobile apps or lose millennial business

By Eleanor Burns App experience is a top priority for millenials according to new research from Oracle, with 55% saying a poor app experience would put them off using a company’s products or services. The Oracle report, “Millennials and mobility:...
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First Nintendo Mobile Game Due This Year

By Rob Crossley Nintendo is expecting to release its first mobile game before the end of 2015, the corporation’s chief executive has claimed. On Tuesday, Satoru Iwata brought an end to more than two years of speculation and debate by announcing that...
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21 Questions to Answer Before You Start that Mobile App

By Justin Dombroski You have an idea for a mobile app that will help extend your business and reach out to new and existing customers. Great! But before you send a development team to work on it, you’ll want to make sure you’ve answered these 21 questions:...
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Five Elements of a Killer Mobile App

By Ben Kerschberg More than 780 million people use mobile devices exclusively. This means they don’t own a laptop or desk computer. These 780 million users are your customers, partners, business stakeholders, suppliers, and other business associates....
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Using Smartphones and Apps to Enhance Loyalty Programs

By John Grossmann Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of loyalty marketing campaigns. But a new day is dawning....
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Five Trends in Mobile Business Apps in 2015

By Drew Babik Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why. Mobile devices put vital information at a user’s fingertips, making an impact on...
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How to optimize your business with a mobile app

By Ritika Puri When it comes to the business value of mobile, the growth and engagement numbers speak for themselves. According to one study from Cisco, traffic from wireless and mobile devices are expected to outpace wired devices by 2018. Not to mention,...
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