By Gaurav Kanabar
Mobile has become the medium of choice for consumers and businesses alike. Everyday, more and more people opt for the simplicity of a mobile app over their laptops. According to Statista, global mobile app revenue in 2015 came in at $41.1 billion and is expected to hit $100 billion by 2016. These numbers make it pretty obvious that businesses need to focus on mobile tech in order to stay relevant in this competitive world.
Mobile apps are no longer just a branding exercise for businesses. Many customers now expect a business or brand to have a mobile app. And if you don’t, what are you doing?
Why Must Businesses Develop Mobile Apps?
In the last few years, the cost of developing custom mobile apps has decreased substantially. The growth in innovative software development kits has streamlined the app development process.
How Are Businesses Benefiting from Apps?
A recent report showed that 62% of businesses already have apps or were in the process of developing one. More than 50% of the businesses use them for customer support and engagement.
People spend 174 minutes on their smartphones every single day and 30% of all online purchases by millennials are done on a mobile device.
By taking advantage of this, you’ll be able to change the future of your startup. For example, food trucks can have a mobile app that includes its location and menu. A real estate agent can create an app that shows the likely value of a property over the years.
The possibilities are endless. All it takes is a little innovative approach to smooth the business process so that your customers enjoy it.
What Is the Future of Mobile Apps?
Mobile apps will continue to provide a lucrative means of spreading your brand for the time being. Non-game app downloads are estimated to grow 23 percent in next 5 years and could exceed $200 billion in 2020. Current data concerning the mobile market across different age groups gives a strong signal that in next 5 years everyone is going to be shopping from mobile.